Bethel University Real Choices at Sprig Discussion

Question Description

Read the case “Real Choices at Sprig” beginning on page 230 (Chapter attached). Incorporate the following topics in an essay format in the order depicted below using at least 1200 words demonstrating an understanding of the chapter. Select at least three scholarly sources, including the chapter from the textbook, into your work. Follow the APA format.

(1) Evaluation of both the internal and external environments of Sprig based on what was presented in the case.

(2) Description of Sprig’s competitive advantage including a positioning statement articulating the specific value offered by Sprig.

(3) Identification and discussion of two additional target markets upon which Sprig should focus along with justification.

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