Bethel College Adidas Leveraging the Marketing Mix Narrative Essay

For your seminar Complete assignment, write a narrative essay (minimum 1500 words) in which you address and discuss the questions and statements listed below. Use at least three scholarly sources and remember to demonstrate a thorough understanding of the seminar material in your essay. Cite your speaker and sources in APA format.

Using a recent purchase as an example, please describe the how each of the 4P’s apply to your product. Follow the assignment outline below:

1. Name of product and company: Use the proper corporate name, not a nickname. For example: Tide Pods by Proctor & Gamble.
2. Product description: Briefly describe the product you’ve selected along with any relevant history that led you to choose this product/brand. .
3. Product: Describe the want or need your product addresses.
4. Placement: Describe the physical location of the product among its closest competitors and describe what this placement says about the marketing strategy.
5. Pricing: Describe the pricing strategy. A good description would include observations about the closest competitive product and its relative pricing.
6. Promotion: Describe how the product is being promoted. You could include any obvious physical/in-store promotions seen on the shelf, as well as flyers, coupons, social media, online advertising, etc.