Bellevue University Sales and Service Models Research Paper

Instructions:

1. Conduct external research on the following sales and service models: self-service, relationship, and suggestive.
2. After gathering information about the sales and service models, use the information from your research and this week’s course content to address the following questions:
   1. Compare and contrast the three sales and service models, focusing on how each model is used to meet customer expectations.
   2. Identify and explain the steps of the selling/service process in each model.
   3. Describe possible issues or misunderstandings that could occur with each model.
   4. Explain which elements of the three models could be combined to develop a better sales and service model for use in retail stores, and explain how they would make the model better.
   5. Develop and justify at least one recommendation that you believe would improve any company’s sales and service model.
3. Write a four-page paper (minimum) that thoroughly addresses all areas included under Instruction #2. The minimum length does not include the title page, abstract, reference page, or any additional pages containing charts, appendices, etc. Cite a minimum of two outside sources used in your research to support your work.

Format Instructions: Your paper must be double-spaced, 12 point Times New Roman font, with 1” margins on all sides. It must consist of a title page, abstract, body of the paper, and a reference page. A running header and page numbers must be included per APA style guidelines. Level I, Level II, and Level III headings must be used in the body of the paper. An appendix (or appendices) must be included after the reference page. The appendix/appendices should contain materials to support your answers to the questions posed in this paper. Since outside sources are required on this assignment, APA style in-text citations must be included in the body of the paper.