AUMC How Blockchain Will Bridge the Gap Between Consumers & Marketers Discussion

Discussion Question: How can Blockchain bridge the gap between consumers and marketers?

Type your initial post and peer replies in this Discussion Forum based on the assigned readings for the week. The initial post should contain a minimum of 500 words and Also, two peer replies should contain a minimum of 200 words each.

Read:

• Marketing: a disconnect between marketers and their customers, consumers https://www.insights4print.ceo/2017/11/marketing-disconnect-marketers-customers-consumers/
• 3 Ways Blockchain Can Shake Up Digital Marketing https://www.relevance.com/3-ways-blockchain-can-shake-up-digital-marketing/
• CMO Blockchain Primer: Advertising Becomes More Accountable https://medium.com/@jer979/cmo-blockchain-primer-advertising-becomes-more-accountable-248a69008695
• How Predictive Content Marketing Can Drive B2B Marketing ROI https://www.martechadvisor.com/articles/content-marketing/predictive-content-marketing-the-keyword-to-customer-profitability/?utm_source=onesignal

Watch:

• YouTube: Crytography & Blockchain in Digital Marketing http://www.youtube.com/watch?v=F9e6zRwSc6I
• YouTube: Applying the Blockchain to an everchanging digital media landscape http://www.youtube.com/watch?v=ocPeEZGL5mA