Ashford University Improving Customer Loyalty Absolute Precedence Essay

• ReadingsMarketing Medicine to Millennials: Preparing Institutions and Regulations for Direct-to-Consumer Healthcare
  http://search.ebscohost.com/login.aspx?direct=true&AuthType=shib&db=edshol&AN=edshol.hein.journals.cwlr55.22&site=eds-live&custid=s8501869&groupid=main&profile=eds_newFrith, L. (2013). The NHS and market forces in healthcare: The need for organizational ethics. Journal of Medical Ethics, 39(1), 17–21.

  Borg, S. (2012). Direct-to-consumer marketing of durable medical equipment. Family Practice Management, 19(5), 17–20.

  Jung, M., & Hong, M. (2012). Positioning patient-perceived medical services to develop a marketing strategy. The Healthcare Manager, 31(1), 52–61.

  Williams, J. D., Crockett, D., Harrison, R. L., & Thomas, K. D. (2012). The role of food culture and marketing activity in health disparities. Preventive Medicine, 55(5), 382–386.

  Van der Zanden, L. T., van Kleef, E., de Wijk, R. A., & van Trijp, H. M. (2014). Understanding heterogeneity among elderly consumers: An evaluation of segmentation approaches in the functional food market. Nutrition Research Reviews, 27(1), 159–171.

  Aggarwal, P., Vaidyanathan, R., & Castleberry, S. (2011). Managerial and public attitudes toward ethics in marketing research. Journal of Business Ethics, 109(4), 463–481.Healthcare Consumerism: Marketing’s New Imperativehttps://www.healthcaresuccess.com/blog/doctor-marketing/healthcare-consumerism-marketings-new-imperative.htmlWhat are your strategies to reach the “informed” healthcare consumer?https://www.corecreative.com/ideas/how-to-reach-healthcare-consumers/

• READINGSMARKETING MEDICINE TO MILLENNIALS: PREPARING INSTITUTIONS AND REGULATIONS FOR DIRECT-TO-CONSUMER HEALTHCARE
  HTTP://SEARCH.EBSCOHOST.COM/LOGIN.ASPX?DIRECT=TRUE&AUTHTYPE=SHIB&DB=EDSHOL&AN=EDSHOL.HEIN.JOURNALS.CWLR55.22&SITE=EDS-LIVE&CUSTID=S8501869&GROUPID=MAIN&PROFILE=EDS_NEWFRITH, L. (2013). THE NHS AND MARKET FORCES IN HEALTHCARE: THE NEED FOR ORGANIZATIONAL ETHICS. JOURNAL OF MEDICAL ETHICS, 39(1), 17–21.

  BORG, S. (2012). DIRECT-TO-CONSUMER MARKETING OF DURABLE MEDICAL EQUIPMENT. FAMILY PRACTICE MANAGEMENT, 19(5), 17–20.

  JUNG, M., & HONG, M. (2012). POSITIONING PATIENT-PERCEIVED MEDICAL SERVICES TO DEVELOP A MARKETING STRATEGY. THE HEALTHCARE MANAGER, 31(1), 52–61.

  WILLIAMS, J. D., CROCKETT, D., HARRISON, R. L., & THOMAS, K. D. (2012). THE ROLE OF FOOD CULTURE AND MARKETING ACTIVITY IN HEALTH DISPARITIES. PREVENTIVE MEDICINE, 55(5), 382–386.

  VAN DER ZANDEN, L. T., VAN KLEEF, E., DE WIJK, R. A., & VAN TRIJP, H. M. (2014). UNDERSTANDING HETEROGENEITY AMONG ELDERLY CONSUMERS: AN EVALUATION OF SEGMENTATION APPROACHES IN THE FUNCTIONAL FOOD MARKET. NUTRITION RESEARCH REVIEWS, 27(1), 159–171.

  AGGARWAL, P., VAIDYANATHAN, R., & CASTLEBERRY, S. (2011). MANAGERIAL AND PUBLIC ATTITUDES TOWARD ETHICS IN MARKETING RESEARCH. JOURNAL OF BUSINESS ETHICS, 109(4), 463–481.HEALTHCARE CONSUMERISM: MARKETING’S NEW IMPERATIVEHTTPS://WWW.HEALTHCARESUCCESS.COM/BLOG/DOCTOR-MARKETING/HEALTHCARE-CONSUMERISM-MARKETINGS-NEW-IMPERATIVE.HTMLWHAT ARE YOUR STRATEGIES TO REACH THE “INFORMED” HEALTHCARE CONSUMER?HTTPS://WWW.CORECREATIVE.COM/IDEAS/HOW-TO-REACH-HEALTHCARE-CONSUMERS/

ASSIGNMENT CUSTOMER LOYALTY

You have been hired as an outside consultant for a public and large, durable medical equipment and medical supply company. The company specializes in a wide range of medical supplies and equipment. Some of its most profitable offerings include hospital bed rental to private residents, wheelchairs, walkers, scooters, and other mobility equipment. However, the company has come to realize that competition is increasing, and its market share is shrinking. The company noted that most of its customers are new customers, and very few are repeat customers. The company is concerned with customer loyalty. The medical supply company Chief Marketing Officer has asked you to develop a plan to improve customer loyalty.

Complete the following:

• Create a plan of5 pages, not including the title page and reference page that includes thefollowing:The use of APA Writing Style and at least four scholarly referencespublished within the last five years is required.
• • Describe and critically analyze at least five contemporary best practices to improve customer loyalty in a healthcare organization.
  • Be sure to discuss the (multiple) benefits that loyal, and repeat customers offer healthcare organizations.
  • Develop and defend at least four recommendations for the medical supply company based on your research on improving customer loyalty. Include a brief overview of how each recommendation would be implemented at the company.