Ashford Ethical Considerations in Healthcare Marketing Research Discussion

Readings

Marketing Medicine to Millennials: Preparing Institutions and Regulations for Direct-to-Consumer Healthcare
http://search.ebscohost.com/login.aspx?direct=true&AuthType=shib&db=edshol&AN=edshol.hein.journals.cwlr55.22&site=eds-live&custid=s8501869&groupid=main&profile=eds_new

Frith, L. (2013). The NHS and market forces in healthcare: The need for organizational ethics. Journal of Medical Ethics, 39(1), 17–21.

Borg, S. (2012). Direct-to-consumer marketing of durable medical equipment. Family Practice Management, 19(5), 17–20.

Jung, M., & Hong, M. (2012). Positioning patient-perceived medical services to develop a marketing strategy. The Healthcare Manager, 31(1), 52–61.

Williams, J. D., Crockett, D., Harrison, R. L., & Thomas, K. D. (2012). The role of food culture and marketing activity in health disparities. Preventive Medicine, 55(5), 382–386.

Van der Zanden, L. T., van Kleef, E., de Wijk, R. A., & van Trijp, H. M. (2014). Understanding heterogeneity among elderly consumers: An evaluation of segmentation approaches in the functional food market. Nutrition Research Reviews, 27(1), 159–171.

Aggarwal, P., Vaidyanathan, R., & Castleberry, S. (2011). Managerial and public attitudes toward ethics in marketing research. Journal of Business Ethics, 109(4), 463–481.

Healthcare Consumerism: Marketing’s New Imperative

https://www.healthcaresuccess.com/blog/doctor-marketing/healthcare-consumerism-marketings-new-imperative.html

What are your strategies to reach the “informed” healthcare consumer?

https://www.corecreative.com/ideas/how-to-reach-healthcare-consumers/

actual assignment

DQ #3: Ethical Considerations of Healthcare Marketing Research

DQ #3: Ethical Considerations of Healthcare Marketing Research

When conducting market research, healthcare organizations use a variety of methods to collect and report data. From how this data is collected to who collects it, when they collect it, and how they report it, organizations need to establish ethical standards for the research process. For this discussion, you examine ethics in market research and recommend strategies to address unethical behaviors.

To prepare:

• Select a data collection or reporting method used in healthcare marketing research and reflect on related ethical considerations.

Support your post with specific examples.

Instructions

answer must be 450 – 500 words APA Format , not counting the list of four references